06 October 2025 | Essay
Errata: The text initially contained information that Taylor Swift: The Official Release Party of a Showgirl would arrive in Brazilian cinemas on October 24th. The information, in fact, is still on the Taylor Swift Brasil website. On September 29th, however, the distributor Peace of Magic contacted the Brazilian exhibitors by email and canceled the launch due to the "complexity of the region".
After recording the worst audience of the year in the last weekend of September, the negative record was broken again with just 639.7 thousand spectators between the 2nd and 5th of October. The film of the American pop singer's new album
Taylor Swift: The Official Release Party of a Showgirlon the other hand, topped the global and North American box office. The information is from Comscore.
Last weekend had already recorded the worst weekend when selling only 737.5 thousand tickets, and this time there were almost 100 thousand fewer tickets. No major releases, The Conjuring 4: The Last Ritual (Warner)once again was the big box office leader. With an audience of 113.42 thousand spectators, it was the only production that sold more than 100 thousand tickets and reached a cumulative total of 4.46 million.
The relaunch of Avatar: The Way of Water (Disney)one of the highest-grossing films in Brazilian history, also achieved some prominence by selling almost 50,000 tickets and placing itself as the fourth-largest audience of the weekend. It is also worth highlighting the performance of Malês (Imovision)which sold 27.97 thousand tickets and was the only Brazilian film to appear in the ranking of the highest grossing films. Finally, closing the highlights of the Brazilian box office, the K-pop group BTS showed that Taylor Swift's success is not an isolated case. Two shows by the South Korean group, one from 2019 and the other from 2021, also appeared among the highest grossing shows in Brazil.
The biggest highlight outside Brazil, without a doubt, was Taylor Swiftwhich broke several records with a multiplatform release strategy. With cinema, streaming and physical formats working together, the singer's new album consolidated a release model that integrates different fronts of the music market. This, in fact, is not the first time that the singer has made stories in cinemas. In 2023, the concert film Taylor Swift | The Eras Tour had already been the box office leader globally and in North America.
In addition to beating Leonardo DiCaprio and Dwayne Johnson on the big screen by grossing US$33 million in North America, the singer sold 2.7 million copies of her album in a single day in the United States, and registered 1.2 million units on vinyl, a new record within the artist's own discography. On Spotify, “The Life of a Showgirl” reached the position of most played album in a single day in 2025, while the track “The Fate of Ophelia” broke the historical record for daily streams on the platform.
Returning to the cinemas, Taylor Swift was also the big global highlight, earning US$46 million, and it is noteworthy that "only" three productions from the United States were among the top 10 global box office grossers of the weekend. The scene was dominated by China, which released five films, in addition to one Indian and one Japanese.
Brazil
After an intense week for Brazilian exhibitors with the realization of the EXPOCINE 25cinemas registered an audience of just 639.7 thousand spectators during the weekend for an income of R$14.63 million. The Conjuring 4once again, led by selling 113.42 thousand tickets. Just behind appears One Battle After Another (Warner) e Demon Slayer: Kimetsu no Yaiba - Castelo Infinito (Sony)with audiences of 80.24 thousand and 75.32 thousand spectators respectively.
The absence of high-impact releases favored the scenario for a good placement for the relaunch of Avatar: The Path of Waterwhich sold 49.97 thousand tickets, which was enough to surpass the debut of Fighter's Heart - The Smashing Machine (Diamond)which was slightly below expectations and brought 47.68 thousand people to cinemas. The number was enough to surpass another debut, The Strangers: Chapter 2 (Paris Films)which sold 45.18 thousand tickets.
Despite the slightly disappointing numbers in general, one national film stood out and Malês sold 27.97 thousand tickets, ahead of Zooopocalypse - An Animal Adventure (Diamond)which sold 26.86 thousand. Finally, showing that Taylor Swift's success is not an isolated case, BTS 2019 "Love Yourself: Speak Yourself" London e BTS 2021: Muster Sowoozooboth from Trafalgar Releasingsold 24.56 thousand and 24.06 thousand tickets respectively.
North America
In North America no one even threatened the reign of Taylor Swift: The Official Release Party of a Showgirlwhich led with R$33 million. Then they appear One Battle After Anothera, with US$ 11.12 million, and Fighter's Heart - The Smashing Machinewhich performed below expectations and grossed just US$6 million at its opening.
Without any major surprise or highlight, the rest of the ranking was:
Global
The success of Taylor Swift: The Official Release Party of a Showgirl reached global levels and production led with a total collection of US$46 million. Leonardo DiCaprio took One Battle After Another to second place, with US$ 32.82 million, and Indian cinema showed its strength by reaching Kantara Legend: Chapter 1 to third place with revenues of US$26.56 million.
Without any major surprise or highlight, the rest of the ranking was:
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