Almost a year after debuting at the Detroit Motor Show (USA), the new generation of the Toyota Camry arrives in Brazil discreetly, appearing in the brand's internet configurator.

Starting at R$ 189,990, the large sedan will be sold in a single version, competing for space with the Honda Accord, Volkswagen Passat, Hyundai Azera and Ford Fusion, in addition to the cheaper versions of the Audi A4, BMW 3 Series and Mercedes-Benz C Class.

While in the United States the Camry has two visual options for the front, in Brazil only one of them is available.

In addition to the Toyota logo supported by wings, the bumper is almost entirely taken up by a grille of horizontal fillets, which visually enlarge the sedan. The sporty look is completed by the pronounced creases on the hood. The tapered headlights have LEDs and xenon lighting.

From the side, the model has 18-inch wheels and a strong crease at the height of the door handles that begins and dies on the side. In the rear profile, a crease that runs down from the headlights refers to models from Lexus, a luxury brand linked to Toyota.

At the back, the highlight is the set of lights, fully illuminated by LEDs, which invade the sides and the trunk lid. Inside, the finish can be black or beige.

The new Camry's equipment list includes three-zone digital air conditioning, face-to-face key, seven airbags, leather seats, stability and traction controls, hill start assistant, on-board computer with an 8-inch TFT screen, a multimedia center with an eight-inch screen and a reversing camera.

Those in the back, in addition to the exclusive air conditioning temperature control, are served with a digital panel in the armrest that also has functions for reclining the seat, audio and opening/closing an electric curtain on the rear windows.

The only price variant for the model is the body color. There are seven different colors: black, brown, red, blue, white and two shades of silver. Only the white one has an increase of R$340, bringing the price to R$190,330.

The engine is a V6 3.5 Dual VVT-I (variable valve timing) with 310 hp and 37.7 mkgf. The transmission is always an eight-speed automatic.

It is worth noting that the new Camry's platform is the TNGA, that is, the same one that gives rise to the current C-HR and Prius, in addition to the future generation of Corolla. It is 4.89 meters long, 1.84 meters wide, 2.83 meters long and has a trunk capacity of 593 liters.

BIG RIVALS

The Fusion is the cheapest of the bunch in all its versions. The entry-level model, equipped with a 2.5 flex engine with 175 hp, starts at R$ 119,990, while the top of the line, Titanium, with a 2.0 turbo Ecoboost engine with 248 hp and all-wheel drive, starts at R$ 155,900. The Ford sedan also offers a hybrid version for R$160,900.

After the North American, it's the turn of the Camry's historic rival: the Accord. Also with a 3.5 V6, but with 280 hp, the Honda sedan is sold in a single version for R$162,500.

The Passat comes next, for R$178,130, also in a single version with a 220 hp 2.0 turbo engine. Finally, the one that leans most heavily on the Camry is the Hyundai Azera, for R$ 179,990, and a 250 hp 3.0 V6 engine.

Other targets for the new Camry are the cheapest versions of the German Audi A4, Mercedes-Benz C-Class and BMW 3 Series, all in the range of R$150,000 to R$200,000.