O Bob's celebrates Children's Month with a campaign inspired by “Gabby’s Magical House: The Movie”as well DreamWorks Animationwhich hits Brazilian cinemas on October 9th. The action marks the chain's first partnership with the children's franchise and is part of the category Bob’s Playreinforcing the emotional bond with children and young people.
From October 1stthe national campaign “Bob's Play and Gabby's Magic House” arrives in stores with five collectible characters – Gabby, Mercat, Pandy, Cakey Cat and Gabby's House – and the new Milk Shake Festa of Granules180 ml, created especially for children. The toys come with Bob's Play Combos, with options such as cheeseburger or French fries with a drink.
To expand the impact of the action, Bob's is betting on a 360° communication strategy, with in-store activations, influencer marketing, digital content and press relations. The objective is to strengthen the Bob’s Playincrease the average ticket and create affective experiences between parents and children.
Second Renata Brigatti Langedirector of marketing at Bob's, "Investment in collabs and licensing is part of a long-term branding strategy. We want to build emotional bonds that guarantee the longevity of the business and the perpetuity of the brand."
Present in all Brazilian states, with more than thousand points of saleo Bob's projects growth of 10% in 2025, driven by campaigns like this, which combine fun, nostalgia and innovation.
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