Ford has teamed up again with the Dr. Squatch brand to create what could be the thickest soap of the year, literally. Called the F-150 Tough Scrub, the product celebrates the rugged spirit of America's best-selling pickup truck.

The bar features natural ingredients such as corn powder, pumice and coconut oil, as well as a fragrance that mixes notes of driftwood and leather, with the promise that you will come out of the shower smelling like the interior of a new Ford F-150.

The brand also relaunched Bronco Bricc, a soap launched last year in honor of the Bronco SUV. It features exfoliation with sand, blue agave extract and a woody aroma with touches of American cedar and Oregon pine.

In addition to the soap's unique personality, Dr. Squatch will raffle off a brand new 2025 Ford F-150 for customers in the United States. To participate, simply be over 18 years old and register on the official website — it is not necessary to purchase the product, but of course this helps with the climate. The products cost US$16 (R$88), in this case two soaps or US$30.40 (R$170) with four units.

In our market, the Ford F-150 is on sale in the Lariat and Lariat Black versions, both starting at R$560,000, in addition to the Tremor configuration, which initially costs R$580,000, offering changes to tackle radical off-roading. All of them hide under the hood the naturally aspirated V8 5.0 Coyote engine working together with the ten-speed automatic transmission, to produce 405 hp and 56.7 kgfm.

Would you buy this soap from Ford? Share your opinion in the comments!