Prior to the leak of these set pics, plenty of rumors have circulated about Sink’s Brand New Day character. Reddit chat has suggested that her character’s codename is Annabelle Adams, an obscure character from the Scarlet Spider comics who becomes romantically involved with a clone of Peter Parker. Fans have also speculated that Sink might play Carlie Cooper, a police officer and romantic interest of Peter Parker in the Brand New Day comic book storyline.

Others are sure that Sink will be playing a multiversal Variant of Mary Jane Watson, Firestar, or that she is even being soft launched as Marvel’s new Jean Grey, though there may be a more realistic option on the table: Rachel Cole, an ally of The Punisher in the pages of Marvel Comics who also happens to have red hair. Since we already know that Jon Bernthal will be reprising his role as Frank Castle in Brand New Daythis would make sense.

Rachel Cole aka Rachel Cole-Alves has been a compelling comic book character since she made her debut in The Punisher Vol. 9 #1. Created by writer Greg Rucka and Marco Checchetto, she’s a former U.S. Marine turned vigilante who shares objectives with Castle and became a solid partner by utilizing her military training and tactical expertise.

For now, Sadie Sink’s exact role in Spider-Man: Brand New Day remains a mystery. Fans will have to wait for an official announcement for confirmation.

Spider-Man: Brand New Day is set for release on July 31, 2026.