Yorgos Lanthimos is the director of 'Canino', 'Alps', 'Lobster', 'The Favorite' or 'Poor Creatures', that is, his cinema is not an easily digestible cinema, always looking for a provocative approach that challenges our perception of conventions and the human condition beyond the social mask. His new movie, 'Bugonia' premieres this October 24 in the United States after passing through multiple festivals (in Spain it arrives on November 7) and from Focus Features they have proposed that the experience for those who cannot wait any longer is up to the task.

Trailer in Spanish for 'Bugonia'

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And if you're willing to shave your head, you can attend an advance screening of this conspiracy thriller starring Emma Stone, Jesse Plemons and Aidan Delbis. The event will take place at 8 pm at the Culver Theater in Los Angeles next Monday, October 20 with a full stalls, full of bald spots and free admission until capacity is reached. If you already have no hair, go ahead, and if you still have some left on your head, there will be a barber present right there so you can shave from 6:00 p.m.

'Bugonia' is a new adaptation of the 2003 South Korean film 'Save The Green Planet!' by Jang Joon-hwan and tells the story of two young people obsessed with conspiracy theories that They kidnap the CEO of a large pharmaceutical company, convinced that she is an alien camouflaged that wants to destroy the Earth. The cast is completed by Alicia Silverstone and Stavros Halkias.

The film has already been seen among others in the Venice International Film Festival (where Lanthimos won best director), at the Telluride Film Festival and at the San Sebastián International Film Festival. Will Tracy signs the script and Jerskin Fendrix is ​​in charge of the original soundtrack. So far it has received very positive reviews from the specialized press, highlighting the performances of Stone and Plemons and their commitment to "crazy entertainment."

Very crazy campaigns

This campaign is nothing more than another immersive promotional tactic that seeks to restore interest in going to movie theaters now that streaming has taken over a large part of the audiovisual cultural market share. Without going any further, last month Lionsgate organized a screening of 'The Long Walk', a new adaptation of a Stephen King novel in which all the spectators had to walk non-stop on a treadmill. If you slowed down, you couldn't finish watching the movie.

'The Long March', directed by Francis Lawrence with a script by JT Mollner, takes us to a fictional 1970s in a fascist America in which annually a group of young people volunteers to compete in a marathon with a juicy prize for the winner and deadly consequences for everyone else. In Spain it opens in theaters on November 14, distributed by Diamond Films.