Taylor Swift dominated the box office last weekend. Between October 3 and 5, it was shown in theaters from various countries The Official Release Party of a Showgirlfilm that follows the release of its 12th album, The Life of a Showgirlreleased the previous Friday.

89 minutes long and hybrid format - mixing music videos, backstage and comments - the feature raised about $ 33 million in the United States and another US $ 13 million abroad.

As it has become standard in Swift initiatives, success was not limited to the box office. Screenvision Media, responsible for a 14,000-screens network of theaters (including AMC, Megaplex and Regency), said the pre-show's advertising spaces have run out quickly.

The Official Release Party of a Showgirl

Christine Martino, director of revenue of the company, told the Ad Age that the demand was "unprecedented". Among the brands that ensured presence were Reese's, KFC, Pinterest, Sandals' Beaches Resorts and Southern New Hampshire University.

American Eagle also took the moment to promote its new collection in partnership with Travis Kelce, groom of Swift. According to the company, a 30-second commercial was exhibited in AMC Halls and premiere sessions.

O Ad Age He also pointed out that the influence of the artist extrapolated the movie theaters. Several brands launched synchronized actions with the album's debut. Baked by Melissa and the Donuts Stan's network sold products inspired by The Life of a Showgirl. The cosmetics brand ELF has launched an orange blush - the symbol color of Taylor Swift's new age.