With more than seven decades of history, Bob's is aware of market movements and cultural transformations, maintaining its traditional brand essence, but always open to new languages ​​and consumer connection formats. Pioneer in fast food in the country, the network bets on strategic collabs and characters licensing to dialogue with different generations and consolidate their space in an increasingly competitive market.

Currently present in all Brazilian states, Bob's has more than a thousand points of sale and projects a 10% higher revenue than the R $ 1.5 BI registered in 2024, driven by new brand movements and bolder communication, which has pleased the consumer and if reflected in the growing results of the network.

Increasingly approaching children and youthful audiences, Bob's bets on the animation of Dreamworks Animation “Gabby's magic house: The Movie”, which hits Brazilian theaters on October 9. From October 1st, the network launches the national campaign “Bob's Play and the Gabby Magic House”, aligned with the children's month and totally focused on the character's playful universe.

The film is Dreamworks Animation's first film adventure based on the successful global series. Since the series' debut in 2021, production has been among TV's 10 most watched in 63 countries and has become one of the main pre-school audience brands in the world, inspiring award-winning lines of toys, publications, home products, clothing, as well as original songs, a successful app and a YouTube channel visited by millions of fans weekly. In addition, Gabby's Magic House continues to expand through Universal Destinations & Experience theme parks, global fan experiences, live events and more.

Bob's campaign features five collectible characters: Gabby, Mercat, Pandy, Cakey Cat and Gabby's own home; And also debuts the new 180 ml Milk Shake exclusively, the “Granulate Party”, created especially for children. Products will be available in Bob's Play combos, which include options such as cheeseburger or frenchbifts accompanied by drink and toy.

To enhance the launch, Bob's designed a 360 ° communication strategy, which combines activations at points of sale, special social networks, influence marketing and press relationship. The goal is to engage children and families on different channels and reinforce Bob's as a reference in unique and fun experiences.

Other major brands have already joined the universe of Gabby's magic house, consolidating the character as a global licensing phenomenon. Bob's entry into this ecosystem further strengthens its connection with children and family.

Consumer behavior research points out that early childhood brands have up to 40% more likely to create long -term emotional bonds as they establish an affective relationship in the early years of consumer's life. This loyalty accompanies the customer in different phases, creating preferences that extend to adulthood.

It is precisely in this direction that Bob's has acted. After partnerships that reinforced the connection with young people and adults, the network bets on established characters from the children's universe to expand their relevance between parents and children.

The power of Gabby's Magic House: The Movie

Brand strategy

* The project is anchored in three main objectives:

* Consolidate the Bob's Play category, reinforcing the brand's relevance in the children's universe;

* Increase the average ticket, with parents and guardians who accompany children in restaurants;

* Strengthen emotional connection by creating positive memories early on.

“Investment in collabs and licensing is not just a promotional action, but part of a long -term branding strategy. Bob's is a traditional brand, but it remains constantly dialogue with new generations, without losing its essence. We want to build affective bonds that ensure business longevity and brand perpetuity,” says Renata Brigatti Lange, Bob's director of marketing.

With a consolidated national presence, consistent expansion and an activation agenda that brings the brand closer to new audiences, Bob's gives clear signs that it is prepared to continue growing, now with the freshness of those who also speak the language of children.

About Bob's

Bob's, the first Fast Food and Food Franchise Network in Brazil, founded in 1952 in Copacabana's buzz, quickly launched fashion and became a mania among the cariocas. Its expansion through Brazil began in 1984 through a successful franchise system, which still continues to support everyone interested in opening a network unit. Currently, there are more than 1,000 points of sale in all regions of Brazil.

About the movie The Magic House of Gaby, from Dreamworks Animation

DreamWorks Animation transforms its great streaming global success series into its first cinematic adventure. Gabby departs on a road trip with his grandmother, Gigi, towards the wonderful urban world of Cat Francisco. But when Gabby's doll house, her most precious asset, ends up in the hands of a eccentric cat lover called Vera, Gabby embarks on a real -world adventure to gather Gabby Cats again and save the doll house before it's too late.

This year, according to Nielsen, Gabby's Magic House series was the original series of streaming most assisted by children. Netflix expanded the series to a total of 100 episodes, and season 11 debuted on the platform in February 2025.

Sobre a DreamWorks Animation

Dreamworks Animation (DWA), the division of Universal Filmeal Entertainment Group, within NBCuniversal, a subsidiary of Comcast Corporation, is a global family entertainment company with movie and television brands. The company's broad intellectual property portfolio is supported by a robust global consumer action, which includes licensing and entertainment places around the world.

DWA's legacy in movies includes many of the world's most beloved characters and franchises, such as Shrek, Madagascar, Kung Fu Panda, how to train your dragon, Spirit, Trolls, The Boss Baby, as well as The Bad Guys and Puss In Boots: The Last Wish (2022), which together accumulated over $ 16 billion in global box office. Dreamworks Animation's television studio is one of the world's leading high -quality animated programming producers for families, reaching consumers in over 190 countries with a wide range of award -winning original content, distributed via streaming and linear channels.

About Universal Pictures

Universal Pictures is a division of Universal Studios (www.universalstudios.com), which is part of the NBCuniversal. NBCuniversal is one of the leading global media and entertainment companies, working in entertainment, news and information development, production and marketing for a world audience. NBCuniversal has and operates a valuable portfolio of news and entertainment networks, a prominent film company, significant television production operations, a leading group of TV stations and world renowned thematic parks. NBCuniversal is subsidiary of Comcast Corporation.