Vale Tudo comes to an end with the 3rd lowest audience at 9pm; see the ranking

Vale Tudo will come to an end with the third lowest audience in Globo’s 9pm slot. Compared to the soap operas of this decade, the plot that ends on Friday (17) only surpasses two prime-time failures and is behind four other titles shown at nine o’clock at night since 2020.

Until Monday’s chapter (13), Vale Tudo accumulated an average of 23.3 points in Greater São Paulo, which serves as a reference for the advertising market across the country. Currently, each point is equivalent to around 77.5 thousand homes in the region.

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The average must have a change in decimal places until the last chapter is shown, but this will not change the soap opera’s position in the time slot ranking.

Compared to the titles shown in this decade, Vale Tudo only surpasses A Place in the Sun (2021), which came to an end with 22.3, and its predecessor You Mania (2024), which ended in March with an average of 21.2, the lowest prime-time audience in Globo’s history.

Vale Tudo is behind four new soap operas shown at 9pm in the last five years: Pantanal (2022), com 29,7; Earth and Passion (2023), com 26,6; Reborn (2024), with 25.5; and even Crossing (2022), considered a failure at the time and finished with an average of 24.2.

Odete Roitman
Death of Odete Roitman gave Vale Tudo a record last week – Photo: Divulgação/Globo

The remake signed by Manuela Dias grew in the second half of the exhibition. On October 6, the day of Odete Roitman’s (Débora Bloch) death, the attraction recorded 31 points in Greater São Paulo – the index had not been seen by a soap opera since the end of Terra e Paixão, in January 2024.

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Premiering on Monday (20), the replacement Três Graças will have the mission of maintaining the good results in the final stretch of Vale Tudo. The soap opera will mark the return of veteran author Aguinaldo Silva to Globo.

See the audience ranking of the latest new soap operas at 9pm on Globo

Pantanal
With Marcos Palmeira and Dira Paes, Pantanal is the most watched soap opera at 9pm in the decade – Photo: Reproduction/Globo

Pantanal – 29.7
Earth and Passion – 26.6
Reborn – 25.5
Crossing – 24.2
Vale Tudo – 23.3 (so far)
A Place in the Sun – 22.3
Mania de Você – 21.2

Kantar Ibope data for Greater São Paulo


Vale Tudo is written by Manuela Dias and has artistic direction by Paulo Silvestrini. The remake is based on the soap opera aired between 1988 and 1989, created by Gilberto Braga (1945-2021), Aguinaldo Silva and Leonor Bassères (1926-2004) and directed by Dennis Carvalho and Ricardo Waddington.

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