The Toyota RAV4 sold 475,193 units in the North American market last year, registering growth of 9% compared to 2023. The Ford F-150 ended last year with 460,915 units (down -5% compared to the previous year).
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This feat can be considered quite relevant for Toyota, since the Ford F-150 accounts for more than half of the sales of the F-Series pickup truck family, also made up of the F-150 Lightning (electric), F-250, F-350 and F-450 models.
The Ford F-Series has led the United States pickup truck market uninterruptedly since 1977, with 33 million units sold in that country. Of the 903,454 units sold worldwide in 2024, more than 765 thousand copies were sold in the North American market.
Still, the Ford F-Series has maintained its position as the best-selling vehicle in the Americas for the last 43 years and the global leadership among pickup trucks with more than 41 million units sold since 1948, the year its first generation was launched.
In 2020, the Boston Consulting Group (BCG) released a study revealing that the Ford F-Series is among the most valuable consumer goods in the United States. In the previous year, the family of pickup trucks contributed almost US$50 billion to the North American GDP, alone generating more revenue than large companies such as Coca-Cola, McDonald’s, Netflix and Visa.
Another family of pickup trucks that is very popular in the United States, the Chevrolet Silverado also loses positions when the sales ranking is analyzed by model. The Silverado 1500 was the fifth best-selling vehicle in the United States in 2024, with 344,022 of the 542,517 units in the range made up of the Silverado 2500, Silverado 3500 and the electric Silverado EV.
The same happens with the GMC Sierra 1500, a more luxurious variant of the Chevrolet Silverado that also has different configurations.
The best-selling models in the US in 2024:
- Toyota RAV4 – 475,193 units (+9%)
- Ford F-150 – 460,915 units (-5%)
- Honda CR-V – 402,791 units (+11%)
- Tesla Model Y – 372,613 units (-3%)
- Chevrolet Silverado 1500 – 344,875 units (-2%)
- Toyota Camry – 309,875 units (+7%)
- Toyota Corolla – 283,098 units (+22%)
- iNssan Rogue – 245,724 units (-7%)
- Honda Civic – 242.005 (+21%)
- GMC Sierra – 216,248 units (+11%)
Toyota surpasses Ford and Chevrolet among brands
Among brands, Toyota also surpasses Ford in the North American market, which surpassed the mark of 16 million vehicles sold last year. The Japanese manufacturer, which enjoys a high level of satisfaction among consumers, ended 2024 with more than 2 million cars, SUVs and pickup trucks sold (an increase of 6% compared to 2023).
Ford, in turn, remained in second place with 1,960,338 units sold (+3%), while Chevrolet added 1,730,081 vehicles (+3%).
GM leads among manufacturers
In the manufacturer ranking, General Motors surpassed its two rivals and secured leadership in the United States with almost 2.7 million vehicles sold. Toyota came in second place (2.3 million units), followed by Ford, in third place (2.06 million units).
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André Itamara Vila Neto é um blogueiro apaixonado por guias de viagem e criador do Road Trips for the Rockstars . Apaixonado por explorar tesouros escondidos e rotas cênicas ao redor do mundo, André compartilha guias de viagem detalhados, dicas e experiências reais para inspirar outros aventureiros a pegar a estrada com confiança. Seja planejando a viagem perfeita ou descobrindo tesouros locais, a missão de André é tornar cada jornada inesquecível.
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