Chevrolet Equinox EV is a success in the USA, but struggles for space in Brazil

The Chevrolet Equinox EV is experiencing very different moments in the two largest markets in the Americas. In the United States, the electric SUV became a sales phenomenon, appearing as the best-selling model outside of Tesla in 2025. In Brazil, the scenario is more complicated: the car had to undergo a strong price cut after lower-than-expected results.

According to data released by GM, the Equinox EV reached 52,834 units sold in the US until September, with more than 25 thousand in the third quarter alone. The performance places the SUV as the third best-selling electric vehicle in the country, behind only the Tesla Model Y and Model 3.

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Success is explained by positioning. The brand promotes the model as “the most affordable EV in America with more than 500 km of autonomy”, as the price starts at US$34,995 (around R$186,000 in direct conversion). There, the Equinox is available in several versions, while here the electric is only offered in the RS trim. Furthermore, the Equinox EV benefits from the Ultium platform, which already equips other GM models, offering up to 513 km of range in the EPA cycle, a range that we were also able to repeat here in our tests.

In Brazil, however, the SUV has not yet managed to repeat this sales performance. Launched in October 2024, the Equinox EV cost R$419,000 and was adjusted to R$440,000 at the beginning of 2025, selling few units in the first months of the year. In August, GM reduced the price by R$90,200, repositioning the model at R$349,990 in an attempt to make it more competitive.

Photo by: Motor1 Brasil

Even with attributes such as two 292 hp electric motors, acceleration from 0 to 100 km/h in 5.8 seconds and an 85 kWh battery with up to 443 km of autonomy according to Inmetro, the SUV faces tough competition from Chinese brands. Chinese models such as the Zeekr 7X offer robust performance, advanced technology and reasonable prices, gaining ground in the segment.

The contrast between the two markets is evident: while in the USA the Equinox EV has established itself as one of the most popular electric vehicles in the country, in Brazil the SUV is still looking for space in a scenario dominated by new competitors. It remains to be seen whether the recent reduction to R$349,990 will be enough to at least give GM’s modern electric SUV a boost in a market that never stops receiving new developments.