Automotive Guide

After a fire in September affected the supply of aluminum, production was halted and the future of the electric pickup came into discussion. The plan was bold: sell 150,000 units per year in the era of electrical optimism. In 2025, the pickup has just over 23 thousand registrations, far from what the brand projected. A … Read more

From the editorial teami From the editorial team 09/11/2025 – 15:30 In the 1970s, the automotive market was experiencing the impact of the economic recession, the fuel crisis and growing concern about the environment. To reduce emissions, the Ford began equipping its vehicles with catalytic converters and launched the F-150 as a half-ton pickup option, … Read more