After passing through Campinas, Alphaville and São Bernardo do Campo, the itinerant tour of the themed truck “Gabby’s Magic House” Parks in São Paulo during the month of October. The initiative of Sunny Toysin partnership with Universal Pictures Brasilbrings free activities for families in shopping malls, schools and stores, transforming the arrival of the film in cinemas into an in-person and interactive experience.
The project was created to bring children closer to the world of animationcombining entertainment, creativity and direct contact with the franchise’s licensed toys. Inside the themed truck, children participate in workshops such as character tiara customization and freely explore the official items in the collection, reinforcing the emotional bond with the characters. The proposal seeks to transform the consumption of the work into a sensorial experience, integrating play and product discovery.
The route through the capital of São Paulo covers all areas of the city, with stops at shopping malls, Ri Happy stores, food chains and schoolsexpanding the brand’s reach in places with high family traffic. The schedule includes the Shopping Campo Limpo, Shopping São Bernardo, Parque Villa-Lobos, Ri Happy Interlagos and Restaurante Dinoamong other strategic points.
The action is based on the official toy collection launched by Sunny Brinquedos, composed of 22 licensed productsranging from articulated dolls to themed accessories. According to Sharon Ctrizon, marketing director at Sunny Brinquedos, the proposal is to create affective memories that go beyond traditional consumptionencouraging experimentation and direct contact with the character’s universe.
With the itinerant project, Sunny Brinquedos reinforces the trend of integrating children’s entertainment into the physical point of salepromoting experiences that combine storytelling, interactivity and branding in an organic way.
Schedule for the Next Weeks
Zona Sul / ABC
10/16 — Shopping Campo Limpo, Campo Limpo — 10am to 4pm
10/17 — Shopping São Bernardo, São Bernardo do Campo — 10am to 4pm
10/17 — Bob’s São Bernardo Drive Thru, São Bernardo do Campo — 10am to 4pm
10/19 — Taboão Shopping, Taboão da Serra — 11am to 5pm
10/28 — Ri Happy Interlagos, Interlagos — time to be confirmed
West Zone
10/20 — Near Villa-Lobos Park, Jardim Leonor — 9am to 3pm
10/24 — Shopping Villa-Lobos, Pinheiros — 10am to 4pm
10/26 — Rua Ferreira de Araújo, Pinheiros — 10am to 4pm
North / East Zone
10/21 — Ri Happy Otto, Vila Guilherme — 12pm to 6pm
10/22 — Ri Happy Miruna, Moema — 12pm to 6pm
Central Zone / Itaim
10/27 — Dino Restaurant, Vila Progredior / Itaim Bibi — 11am to 5pm
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André Itamara Vila Neto é um blogueiro apaixonado por guias de viagem e criador do Road Trips for the Rockstars . Apaixonado por explorar tesouros escondidos e rotas cênicas ao redor do mundo, André compartilha guias de viagem detalhados, dicas e experiências reais para inspirar outros aventureiros a pegar a estrada com confiança. Seja planejando a viagem perfeita ou descobrindo tesouros locais, a missão de André é tornar cada jornada inesquecível.
📧 E-mail: andreitamaravilaneto@gmail.com 🌍 Site: roadtripsfortherockstars.com 📱 Contato WhatsApp: +55 44 99822-5750