After 43 years, Toyota Camry will no longer be sold in Japan

It’s not just in Brazil that SUVs are killing sedans. In Japan, consumers are also giving preference to larger vehicles, such as SUVs and even minivans. With little space in the local market, the Toyota Camry will no longer be sold in its home country after 43 years.

The Camry is one of the best-selling cars in Toyota’s history. It accumulates more than 21 million units around the world. In Japan alone there were 1.3 million. But things weren’t easy for the sedan, which had just 6,000 registrations in Japan last year.
According to the Nikkei Asia website, resellers have already been informed about the end of production, which will cease for good at the end of the year. Most of them have already closed sales and stopped taking new orders.

On the other hand, the brand’s other large sedan, the Crown, will remain firm and strong. Toyota’s most traditional model, it has been on the market for over 67 uninterrupted years, and will continue to be sold both as a hatchback and in SUV and crossover bodies, including in an electric version.

Although it is saying goodbye to Japan, this will not be the end of the Camry, which will continue to be sold and produced in other markets. In the USA, for example, Toyota will launch a new generation, to accompany its rival Honda Accord. In the land of Uncle Sam, the sedan had a great time at the beginning of the century, being the best-selling car in the country between 2001 and 2015. Currently, SUVs have stolen the spotlight, but the Camry remains the favorite among sedans.

In other large markets, such as China and Southeast Asia, sales will also continue, as the model remains popular. Around the world, in 2022, the Camry sold around 600,000 units, which is enough to guarantee a new generation.

Offline in Brazil

In Brazil, the Toyota Camry gained a 2.5 hybrid engine with 211 hp in May 2022, as part of the 2023 line, but its future is uncertain. It arrived imported from Japan and was removed from the manufacturer’s website in Brazil. Although, It remains on the manufacturer’s official list for R$326,490.

When questioned, the manufacturer informed that the sedis not importedions temporarily and sent the following positioning, which helps to understand the situation do Camry:

“For strategic commercial reasons, we are evaluating the expansion of the offer of this product, following our commitment to offering high quality products that bring a smile to the faces of our consumers.”

It seems like it’sThey are willing to import a more powerful and interesting version of the Camry, perhaps via the United States.