“Gabby’s Magic House” inspires Bob’s new campaign with toys and Milk Shake exclusive

O Bob’s celebrates the month of children with a campaign inspired by “Gabby’s Magic House: The Movie”as well DreamWorks Animationwhich hits Brazilian theaters on October 9. The action marks the network’s first partnership with the children’s franchise and is part of the category Bob’s Playreinforcing the emotional bond with the children’s audiences.

From October 1stthe national campaign “Bob’s Play and Gabby’s Magic House” hits stores with Five collectible characters – Gabby, Mercat, Pandy, Cakey Cat and Gabby’s house – and the new Milk Shake Festa de Granulados180 ml, created especially for children. Toys follow the Bob’s Play combos, with options like cheeseburger or drinking.

To expand the impact of the action, Bob’s bet on a 360 ° communication strategy, with activations in stores, influence marketing, digital content and press relationship. The goal is to strengthen the Bob’s Playincrease the average ticket and create affective experiences between parents and children.

Second Renata Brigatti LangeMarketing Director of Bob’s, “Investment in collabs and licensing is part of a long -term branding strategy. We want to build emotional bonds that guarantee the longevity of the business and the perpetuity of the brand.”

Present in all Brazilian states, with more than thousand points of saleo Bob’s It projects a growth of 10% in 2025, driven by campaigns such as this, which unite fun, nostalgia and innovation.

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